What personal information do we collect? How do we use that information?
We collect various types of personal information when you register with any of our family of brands via our websites, mobile sites or mobile applications (our “Sites and Apps”); purchase any products or services from us; schedule an appointment to be photographed; visit or are photographed at one of our offices, studios, or on-site photography locations; contact one of our customer service representatives; register for customer rewards programs; or complete a survey or enter a contest or sweepstakes that we sponsor. This information may be collected directly from you (for example, when you complete our forms or enter your information on our websites to make a purchase) or indirectly through your device or browser when you visit our Sites and Apps.
We use your information to fulfill product orders, to customize and improve the advertising and content you see, to offer suggestions for personalized products based on your content, to deliver marketing communications and promotional materials that you may be interested in, to contact you and provide customer service, to protect the security or integrity of our databases or websites, to detect and prevent fraud or illegal activity, to take precautions against liability, to detect and remediate violations of our Terms of Use or other misuse of our Sites and Apps, to develop and improve our products and services, and for internal operational purposes.
The following chart describes what categories of personal information we may collect, how we collect that information from you, the business purposes for which we generally use such information, and which types of trusted third-party service providers we may share that information with:
| Information Type | Source | Purpose | Service Providers |
| Personal Identifiers (Customer Name, Postal Address, Phone Number- E-mail Address, Social Media Handle, Age, Gender) | Provided directly by customer | · Maintaining and servicing your account· Providing customer service· Processing and fulfilling your orders· Processing payments on your orders· Fulfilling customer rewards· Advertising and marketing our products to you· Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity | · Product creation and order fulfillment vendors· Customer service providers· Marketing and advertising services· Appointment scheduling services· Surveys, sweepstakes, and contests· Payment and chargeback processors· Mailing and shipping services |
| Identity Verification Information (Government-issued ID, Driver License) | Provided directly by customer | · Identify verification as needed to protect against deceptive, fraudulent or illegal activity | · None |
| Household Information(Family Member names, date of birth and/or age) | Provided directly by customer | · Maintaining and servicing your account· Processing and fulfilling your orders· Fulfilling customer rewards | · Product creation and order fulfillment vendors· Appointment scheduling services |
| User-Generated Content (including photos) | Provided directly by customer | · Processing and fulfilling your orders· Providing customer service· Providing you customized product recommendations· Helping you tag and organize your photos· Analytics to improve our products and services | · Product creation and order fulfillment vendors· Marketing and advertising service providers |
| Payment information (credit card information, checks) | Provided directly by customer | · Processing payments on your orders· Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity | · Customer service providers· Payment and chargeback processors· Fraud prevention and site security |
| Commercial Information (purchase date, purchase totals, product types) | Provided directly by customer | · Providing customer service· Processing and fulfilling your orders· Processing payments on your orders· Analytics to improve our products and services· Advertising and marketing our products to you | · Product creation and order fulfillment vendors· Customer service providers· Payment and chargeback processors |
| Internet or Electronic Network Activity Information and Geolocation Information(IP Address, Cookies, Website Browsing and Interaction Activity, Other Device or Browser Identifiers) | Collected indirectly from customer’s browser or device | · Enhancing your user experience· Analytics to improve our products and services· Advertising and marketing our products to you· Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity | · Marketing and advertising service providers· Website performance and analytics vendors· Fraud prevention and site security |
| Website login credentials | Provided directly by customer | · Maintaining and servicing your account· Providing customer service· Processing and fulfilling your orders· Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity | · None |
| Inferences about customer preferences and characteristics | Inferred from information provided by customer, information collected indirectly from customer’s browser or device, and information obtained from third-party marketing database partners | · Enhancing your user experience· Analytics to improve our products and services· Advertising and marketing our products to you | · Marketing and advertising service providers· Website performance and analytics vendors |
In addition to any personal information that you might provide when you do things like buy our products and services or create an account with our brands, we may also have access to other information about you if you interact with our brands via social media, if you’re photographed by Lifetouch, or in certain other situations.
Social Media
If you log into your account with any of our brands through a social media site, we will also have access to certain information from that site, such as your name, account information and profile photo, in accordance with the site’s account verification procedures. Also, if you interact with content on our social media profiles (for example, if you “like” or share a post from one of our brand’s Facebook, Twitter, or Instagram accounts), those social media sites may share information about you with us, including your public profile, e-mail address and friend list. If you choose to “like” or share content, information about you may be publicly displayed on the social network, depending on your privacy settings. You should review the privacy Notice of that social media site and check your privacy settings through that site. If you post information on a social media or another third-party service that references our brands or our products and services (e.g., via a Twitter hashtag), we may publish your post on our social media accounts or websites.
Information You Provide About Others
The content you choose to upload to our service, including your photos and the information you store in your address book, may include personal information of others. If you choose to share your photographs or other information with someone else through a feature we offer, we will use the personal information you provide (for example, the e-mail address of the recipient) to fulfill your request and for other purposes described in this Privacy Notice. Before you upload and/or share personal information of others through our service, please ensure that you have the consent of such persons to do so.
Other Information Contained in Your Photos
When you upload your photos to our platforms or give us permission to access the photos stored on your device, your photo content may also include related image information such as the time and the place your photo was taken, tags and similar information stored by your image capture device. For more information, see the section titled Your Photos, below.
Professional Photography by Lifetouch
Lifetouch provides professional photography services to businesses, places of worship, and other organizations across the United States and Canada. When an organization you (or your child) are affiliated with (for example, your child’s sports league, your university, your employer, or your place of worship) engages Lifetouch to photograph you (or your family members), that organization may provide basic roster information about the people who will be photographed to help us facilitate Picture Day and process and fulfill product orders. We limit the information we collect to only what is necessary for Picture Day and other related purposes authorized by your organization (such as creating a yearbook). We collect this basic information to match names to the pictures we take and for efficient distribution within the organization. We may also receive your email or mailing address in order to deliver Picture Day-related communications on behalf of your organization. In those cases, we do not retain or use your contact information for any other purpose unless you become our customer by purchasing our products, or if you opt in to receive updates and promotional offers from us.
We may also collect your information in order to incorporate it into other items that we are providing to your organization. For example, a church directory that we produce for your church may include your home address and other contact information. Your organization controls how much, or how little, information is used in producing these items, and your organization is solely responsible for obtaining any consents necessary for Lifetouch to provide its services and produce those items. If you have any questions about what information your organization shares with Lifetouch for Picture Day or for use in any products provided to your organization, please contact your organization directly.
If your child’s Pre K-12 school engages Lifetouch for school Picture Day, see the section titled For Pre K-12 Educators and Parents for more information.
Cookies
We and our service providers collect information about how you use our services – for example what web or mobile pages you have viewed – to analyze trends, generate analytics, provide a better user experience, improve our products and services, detect and prevent fraud or security incidents and gather broad demographic information for aggregate use. Our Sites and Apps use pixel tags, web beacons, and similar tracking technologies (collectively referred to as “Cookies”) that are created when you use our online services and are stored on your computer or mobile device.
Cookies help us offer convenient features like storing the contents of your shopping cart until you are ready to check out, remembering your login and account settings, recognizing your browser when you visit, customizing your current and future visits, and providing you with information about products that interest you. Cookies help us personalize your experience and save time during checkout. We also use the information we collect to compile statistics about our visitors and their use of our site to monitor site traffic, develop marketing programs, and improve our website design and content.
We use the information collected by our third-party service providers using Cookies to analyze and track data, improve our services, determine the popularity of certain content, and better understand our users’ online activity. Our service providers may also show you advertisements for our products and services on other websites, and may combine this information with other information those service providers have gathered about your visits to those other websites so that the advertisements you receive are more likely to be of interest to you.
Other Sources
We may also obtain data that is publicly available or from third party sources, such as address verification services or third-party marketing database partners, to improve the accuracy of and add to what we know about our customers and prospective customers. We may combine this information with your personal information for the purposes described in this Notice.
Employment
In addition to information collected from our customers, we and our service providers also collect certain information from candidates who apply for a job with beboko and our family of brands to contact you about your application and evaluate your qualifications for the position, including your name, phone number, e-mail address, postal address, education information, and employment information.